[ PROJECT TYPE: WEBSITE DESIGN & SOCIAL MEDIA ] [ CONFERENCE ATTENDEES: 500+ ]
[ PROJECT TYPE: WEBSITE DESIGN & SOCIAL MEDIA ] [ CONFERENCE ATTENDEES: 500+ ]
OUR ROLE
ATC Studio was brought on to redesign and adjust ISW's brand identity for web and social. Part of the challenge was to help modernize ISW’s brand to appeal to younger women while not isolating their older audience who historically make up the majority of conference attendees year after year. Our team started with new hues and typefaces that better matched ISW’s commitment to financial education and the broad spectrum of women.
OUR ROLE
ATC Studio was brought on to redesign and adjust ISW's brand identity for web and social. Part of the challenge was to help modernize ISW’s brand to appeal to younger women while not isolating their older audience who historically make up the majority of conference attendees year after year. Our team started with new hues and typefaces that better matched ISW’s commitment to financial education and the broad spectrum of women.
THE CLIENT
Idaho Savvy Women & Money (ISW) is a small board of women working to make financial education more accessible to the women of Idaho. Idaho is historically a state where women had less ownership over their finances, so ISW puts on a free, yearly conference to bring financial experts from all fields to help support and teach various financial skills from saving for college to retirement planning to operating a business.
THE CLIENT
Idaho Savvy Women & Money (ISW) is a small board of women working to make financial education more accessible to the women of Idaho. Idaho is historically a state where women had less ownership over their finances, so ISW puts on a free, yearly conference to bring financial experts from all fields to help support and teach various financial skills from saving for college to retirement planning to operating a business.
WEBSITE & SOCIAL
Before ATC Studio’s involvement, ISW had little social presence or engagement. Our team helped organically build their presence by establishing a weekly cadence of posts featuring speakers, sponsors, and other collaborations that used refreshed graphics with ISW’s new hues, typography, and shape language. ISW managed to double their follower count in two months and now have standardized design templates.
WEBSITE & SOCIAL
Before ATC Studio’s involvement, ISW had little social presence or engagement. Our team helped organically build their presence by establishing a weekly cadence of posts featuring speakers, sponsors, and other collaborations that used refreshed graphics with ISW’s new hues, typography, and shape language. ISW managed to double their follower count in two months and now have standardized design templates.
